Before making an offer, buyers need to be able to visualize themselves living in a home. They need to mentally move into the home. Staging a home makes this process easier and faster for buyers because it offers the following characteristics:
- It has curb appeal.
- It is impeccably clean and in good repair.
- The color scheme appeals to a wide range of buyers.
- It is not cluttered, yet it is decorated enough to appear warm and inviting.
- It is depersonalized to focus the buyer’s attention on the positive features of the house, rather than on the seller’s belongings.
- Rooms are furnished to showcase their intended purposes. Living rooms look like living rooms, dining rooms look like dining rooms, etc.
Why Should I Stage My Home?
The Investment In Staging Is Less Than Your First Price Reduction: According to a recent survey of approximately 2,000 real estate agents nationwide, typical costs to lighten & brighten, clean & de-clutter, and make other staging improvements ranged anywhere from $300 to $1,600. This is much less than a price reduction, which usually costs $7,000 to $10,000.
More Money: Statistics show that staged homes netted anywhere from 3 – 10% more on average than their un-staged competition. Meaning, a $300,000 home would mean a potential equity gain of between $9,000 and $30,000.
Faster Sale: Statistically, staged homes sold on average 2 to 3 times faster than their un-staged competition. For a seller, this shorter market time means less risk of carrying two mortgages, less inconvenience associated with showings or open houses and an increased peace of mind.
Your Competition Is Probably Staged: In some cases, buyers will be comparing your home to model homes in new subdivisions. To beat the competition, your home needs to have that professional model home look. Even if buyers are comparing your home to other occupied homes, many of those homes will be staged because of increased public awareness of the benefits of having a staged home.
How Do I Stage My Home?
Depending on your situation, the following staging tasks may be needed to your home:
- De-Clutter: Eliminate the clutter, both inside and outside.
- Clean: Thoroughly clean the entire interior and exterior.
- Eliminate Odors: Eliminate pet odors, cigarette odors or other smells that may be offensive to potential buyers. Keep in mind; buyers with pet allergies won’t stay in your home very long.
- Repair/Replace/Refresh: Repair or replace all broken items on both the exterior and the interior.
- Edit and Arrange Furniture and Accessories: If your home is occupied, move furniture and accessories to depersonalize the décor and further reduce clutter. Or reposition your furnishings to improve traffic flow and enhance visual balance. For a vacant home, add furniture and accessories to soften the cold, harsh look of a vacant space.
- Keep It Staged: Make a plan for keeping your home in the staged condition until the sale is complete.
For more information about Home Staging please email me or give me a call!